A first impression should create a human connection and will influence whether you land or lose a contract, or get hired or overlooked for a position. Your clothing is only one factor of a first impression, but is a critical one, since it is the first visual impression you give. Luckily, your appearance can be planned in advance. There is nothing like a polished professional appearance to command respect and trust and have people wanting to do business with you. Colors, styles and appearance play a major role in the psychological assessment of those we meet.